"You have arrived in the land of Momiji, a sacred place of love, peace, music, chickens, harmony, and stuff."
Momiji dolls are a seemingly infinite range of collectable 'friendship dolls' from Japan. The wide variety of 'cute', brightly-coloured dolls each have a tiny slip of paper hidden within them on which one can write a secret, or a message to an intended recipient of the doll. The brand is kitsch and naive with a central mantra of "Spread the Love"; the ethos of the dolls and the huge range of spin-off products is to promote joy and happiness in simple things.
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