The Collars & Cuffs Ball

My degree-deciding FMP is to design and implement the branding for the inaugural Collars & Cuffs Ball in aid of Battersea Dogs Home. I'm working with Rock Events, who are overseeing the project, but there's a lot of creative freedom and opportunity to get in on a lot of the background work. Should be good.

All the developmental work is to be found on the Collars & Cuffs project blog.

I churned out a vast number (or so it seems) of logo concepts for Rock and we eventually chose a more ornate direction, leading to this:


After discussion, they were very keen to use imagery within the logo. I talked them out of 'cartoon cats, dogs and tiaras' and whittled it down to a very simple version of the tiara, which I'm finally OK with. The design became and currently stands as: